To spread the word to Canadians everywhere, the idea of an Ambassador Program was created in the initial stages of the concept. With combined efforts, a high-profile and diverse Ambassador team of Canadians who are proud supporters of the project was assembled. In addition to reaching out on their social accounts, each ambassador provided a video promoting the project and encouraging others to participate.
Based on the highly successful Life in a Day series of films from Ridley Scott and Kevin Macdonald, Canada In A Day will allow viewers to experience a day in the life of Canada. Comprised entirely of footage shot by Canadians around the world on Sept.10, the event special will make its broadcast television debut on CTV for Canada’s 150th birthday.
Canadians were asked to participate in the event that saw citizens from around the world shoot and submit video in any language that captured a moment in their life. From these stories, viewers will see what it means to be Canadian via a video snapshot of who we are as a nation.
